Tag Archive: Verizon


Our weekly Social Media update!

Valentine’s Day is coming up and all we can think about is what the best hashtag for the consumer-centric “holiday” could be to put in our tweets. Seriously. We’re going with #VDay2011!

  • Did you know Lady Gaga has 27.7 million Facebook fans? We didn’t either. But Virgin Mobile noticed and wants to guide

    Image from Mashable

    some of her fans to their Facebook page. Currently with 40,000 “liking” their page, Virgin Mobile hopes to reach 1 million bythe end of the year with a tie-in with Lady Gaga. Starting next week, Virgin Mobil will be launching a contest to find 10 official bloggers for new dates in Lady Gaga’s “Monster Ball” tour. “To enter, bloggers are encouraged to send a short video to Virgin Mobile Live’s Facebook page displaying their ‘best work.’” The public will vote via Facebook. In order to submit, people must like the page. Although, it’s unclear what exactly what they win. We’ll find out on Monday.

  • Tumblr is becoming the go-to platform for fashion brands. Kate Spade launched katespadeny.tumblr.com Thursday morning.  They believe that Tumblr allows them to engage with their fans on a more visual level. The Tumblr blog is highly interactive and frequently responds to and reblogs users’ questions and content. Fashion-related Tumblr blogs are reblogged on a much greater scale than general Tumblr posts. Other notable brands using Tumblr are Oscar de la Renta,Alexander McQueen, ModCloth, Ann Taylor, and many other brands. We love Tumblr!

    Image from TechLeash

  • To compete with the launch of Verizon’s iPhone, T-Mobile is offering all the phones in its inventory for free with a new

    Image from Mashable

    two-yearcontract on Friday and Saturday, February 11 and 12. This promo ties in with their Valentine’s Day promotion. These phones include high-end smartphones (some retailing at $499!!). To get a choice of any phone, you must visit a T-Mobile store.Online, you have a limited selection to choose from. So what’s it going to be? A free phone from T-Mobile, one of theweaker services, or Verizon’s iPhone 4 which will probably be outdated in a few months?

  • Itching to create your own mobile app but don’t have the skills? ShoutEm has developed a product that allows you to effortlessly create an iPhone app (RSS feed, event listings, video, audio podcasts, radio streaming, locations, and microblogging). It’s simple and any modules can be rearranged however way you want. You can test it on your iPhone. You can also brand the app! Imagine the possibilities. To create your mobile app, you must pay a monthly fee starting from $29.90/month for the Basic plan: 1000 installs and lacks some advanced features.
  • Valentine’s Day is just around the corner. People are scrambling through search engines to find the best wedding ideas. Well Google responded and created a dedicated site where consumers can create a wedding website, edit photos, and plan their wedding using wedding-specific templates in Google Sites, Google Docs, and Picnik. Teaming up with wedding planner Michelle Rago, Google is hosting a wedding sweepstakes offering a prize of $25,000 and the chance to get Rago to help plan your wedding. Are you going to enlist Google to plan your wedding?
  • iAds are becoming more and more popular. Axe created a slightly controversial iAd called “Swipe an Angel.” The ad allows users manipulate female angels from the ads by making them spin and when the iPhone is shaken, shed their feathers. The link above provides a video. Here’s the original TV ad:

Hope everyone has a great Valentine’s Day or Single Awareness Day! Look out for all the “I Hate Valentine’s Day” campaigns around Facebook and Twitter!

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Social Media This Week: January 21, 2011

Can you believe that it’s almost the end of January? We can’t. It’s been a busy few weeks, but it doesn’t mean social media news falls behind. Here are a few interesting pieces:

  • More Facebook privacy changes?! When we thought they couldn’t change even more, Facebook didn’t fail us. Last Friday, the social media giant announced that third-party applications will have access to mobile numbers and addresses, if listed on their profile. However, on Tuesday, after many furious user comments, Facebook announced that the privacy concern will be temporarily disabled so that users can make more sound decision about sharing personal information.
  • After the Ted Williams craze, everyone seems to be jumping on the viral video wagon. Heineken has launched a short film, titled, “The Entrance,” featuring a handsome young man making an impressive entrance to a party. So far, the video has garnered more than 3 million views. Also launched today, is the Verizon YouTube commercial featuring the long-awaited iPhone 4 and the anticipation of its release.
  • Love those silly cat memes that pop up all over fan blogs and forums? Well Internet publisher known for popular memes like LOLcats and FAILS, The Cheezburger Network has scored a $30 million Series A funding. Over 16.5 million people visit the website and share tons of pictures and videos a month. The funding will mainly go to job hires in the engineering field. Imagine putting “The Cheezburger Network” on your resume. Immediate extra points.
  • What did you do when you were in 8th grade? Fourteen year old Robert Nay created a physics mobile game that has taken the number one spot for most downloaded game app away from the popular game, Angry Birds.
  • Here at BERKMAN, we use Google a lot. And if we were still in grade school, we’d participate in the fourth annual Doodle 4 Google contest. Open to K-12 students in the U.S., students submit their Google doodle and the winner receives a $15,000 scholarship and a $25,000 tech grant for their school. This year’s theme is: “What I’d like to do someday…” What would you draw?
  • Want to fully maximize the potential of your smartphone? Starbucks just announced that they will be accepting mobile payments nationwide. Using the Starbucks Card Mobile app, iPhone and Blackberry users can use their device as tender, making a plastic credit card completely defunct. Environmentally friendly? Perhaps.
  • Us tech-savvy people sometimes forget that the rest of the world DOESN’T own a smartphone. Facebook took note and worked with app developers, Snaptu, to create a Facebook for Feature Phones App. This gives an user-friendly alternative to the Facebook mobile site.
  • And lastly, there’s another Twitter virus on the loose. The Twitter worm posts links on Twitter user accounts that lead to a fake antivirus site. The worm uses Google’s URL shortener goo.gl. Rule of thumb in the social media world: don’t click suspicious links!

Hope everyone has a great weekend! Here in San Diego, it’s been warm and almost summer-like. Perhaps we should all step away from our computers and enjoy the sun that we completely take for granted. But who are we kidding, we’re attached to our iPads and Android phones.