Tag Archive: new


New Facebook Timeline Pages

Our new Facebook cover photo

Attention Facebook Page admins! I’m sure you all have noticed by now that Facebook is planning a complete re-design of their existing Facebook pages. With the Timeline’s initial preview, many individual Facebook users weren’t completely sold on the idea of people having easier access to past posts. However, for brands, this new Timeline feature opens up huge branding possibilities. We’ve been seeing a trend towards a visually-driven social media experience (re: Pinterest). The new Facebook Timeline design does not stray too far from that idea. Some notable features of the new design:

  • Private messages: Users, whether you have LIKED the page or not, can now send private messages to the brand page. This brings any inquiries away from the public eye. However, this is one-way, admins can only respond to these messages. They cannot send new messages to Facebook users.
  • Cover photo: This new cover photo feature is excellent for branding. The cover photo offers huge real estate on the page. If you’d like to create a clever cover photo, size your photo dimensions to 850px x 315px. There are restrictions: no contact information, no calls to actions (meaning no blunt advertising), and references to Facebook features such “Like” or “Share” (no more arrows)
  • Timeline Feature: Tell your company’s history by posting “Milestone” events such as when your company was founded, logo changes, etc.
  • No more landing pages: But that doesn’t mean your hard work is lost forever. The apps are still available; they just have their own page with a much wider view. 810px to be exact.

And many more new features are available. So take some time to learn these new features. Admins have until March 30 before the pages automatically turn into the Timeline pages.

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Jen Kim is the Interactive Media Manager at BERKMAN Strategic Communications. Follow her at @JENKIM_SD.

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Are you on Pinterest?

Lately we’ve been inspired by what we find on the new online platform, Pinterest. This highly visual blogging platform allows you to post images or videos you find online with minimal text. The graphics do the talking for you. You “pin” these images or videos on specific boards, such as “D.I.Y. Crafts,” “Desserts to make,” or especially popular, “Wedding Ideas.” Artists, designers, and bride-to-be’s (to name a few) are using Pinterest to showcase and organize items they find inspiring for future or current projects. Now how can this be translated into a social media campaign for a business? Well, companies have already started building their own Pinterest accounts. Social media-savvy airline company Southwest was one of the first major brands to procure a Pinterest account, whose boards include: “Travel Style,” “Our Fleet,” and “Tips for Travel.” Their new Pinterest account adds another tool to their social media arsenal to build their friendly and engaging personality online.

Though it’s in its initial stages of development, Pinterest will undoubtedly become the next big social media platform. So “pin” away!

Tips for Pinterest:

  • Have cohesive titles for your boards. As we know in PR, presenting yourself as organized (and creative) is important.
  • If you’re building a Pinterest account for a client, keep in mind that the pins are to be made by a general body, not just you. After all, you have your own personal account to pin stuff you personally love.
  • Don’t just limit yourself to the Pinterest “database.” Hunt around the Internet and find some interesting content that you followers will re-pin!
  • Don’t just pin, follow! You never know what you’ll find from folks on Pinterest.

Pinterest is currently invite only.

Follow us on Pinterest.

Jen Kim is the Interactive Media Manager at BERKMAN PR. She oversees all social media activity for BERKMAN’s clients.