Tag Archive: Mashable

What Happened in Social Media This Week?

It’s already the middle of January! And the Valentine’s Day paraphernalia are already on sale! Let’s slow it down, consumer world. We want to enjoy 2011.


  • Verizon made a huge announcement this past Tuesday. The iPhone 4 will be available on the network as early as next month. Though it’ll have the same features as the AT&T version, the Verizon iPhone has some minor differences: connection to the CDMA network, works as a mobile hot spot, and minor changes in the design to fix reception problems. Are you going to buy an iPhone 4? Will you be switching over? Some say the impact won’t be too large.


  • Recall all those PSAs about not texting while driving? Well, if you really can’t wait to read your texts or e-mails while driving, download the DriveSafe.ly app on to your mobile device. It is a mobile application that reads text messages and e-mail aloud in real time and automatically responds without drivers touching their phones. It won Mashable’s “Best Mobile App” award this past weekend.


  • Are you one of those tech-savvy people who check-in every time you step into a store? Studies show that consumers are becoming more and more tech-savvy and retailer stores are adapting to these changes in consumer behaviors. A few examples include: creating a mobile or web app to help sell merchandise outside of the store, using Facebook or Twitter to inform consumers of any in-store news, create personalized shopping experiences online and in-store, create online communities of loyal shoppers, and more.


  • Groupon continues to grow after rejecting Google’s $6 billion offer. They have just completed a $950 million round of financing and plan to use the funds gathered to expand the brand. That’s a lot of moolah.


  • Were you excited about that iPad-only newspaper launching soon? Tough luck, the launch of the iPad newspaper, “The Daily” has been pushed back several weeks. Apparently Apple needed more time to “fine tune its new subscription service for publications sold through iTunes.” Each issue will be $0.99 per issue and sold exclusively for the iPad. So that’s where newspaper are headed…


  • Lastly, save a life through Facebook. Amber Alerts are now circulating on the Facebook network. The new program, supported by various police officers, was made available the day before the 15th anniversary of the abduction and murder of 9-year-old Amber Hagerman. With 53 AMBER Alert pages for each of the states in the US, law enforcements believe that the mass amount of people on the social network will significantly help find missing children.


Well that rounds up this week’s most interesting social media news. Until next week!

What Happened in Social Media This Week?

With the year coming to a close, this week was all about announcing tips, best-of-2010s, and giving efforts. Here are a few social media news-worthy topics from this week.

  • Amazon announced that its top-selling product was the Kindle 3, beating out the seventh installment in the Harry Potter series. How did it reach its position? We believe that by being unfazed by so-called competitors, the Kindle promoted itself as a true e-Reader, reserving games, movies, and web browsing to LCD tablets.
  • In light of Christmas, social good was a hot topic this week. Communications agency, Happiness Brussels, came up with a fun way to “spread a little bit of happiness in the world.” The project, “Gift a Stranger,” uses Google Maps to help you find strangers around the world and gift them something special.
  • What were you doing to help during Snowpocalypse 2010? New Jersey Mayor, Cory Booker, helped residents survive the blizzard that hit our friends in the Northeast by tweeting rescue missions and informing citizens of the city’s most up-to-date cleanup efforts. Makes you wonder if your state’s mayor is as tech-savvy.
  • Brewing up some marketing campaigns for the New Year? Mashable gave a “how-to” on launching a successful Twitter contest. A wise tip: a Twitter contest should go beyond promoting; it should encompass your business plan and take it beyond what was intended. And make sure to follow-up your campaign! Gather analytics at the end and see what deemed successful and what completely flopped. Social media is all about learning and adapting.
  • A New Year means a new Apple product! There were iPad 2 rumors circulating every tech blog. Our go-to social media news source, Mashable, compiled a comprehensive guide detailing what they think is likely the next generation iPad. Our favorite rumor is the front-facing camera. Imagine the video chatting capabilities!
  • Lastly, how can we not mention Facebook? 2010 was a big year for Facebook. It beat out Google as the most-visited website in America. Facebook’s U.S. traffic grew by 55% in the last year and it’s not slowing down. Though we don’t want to admit it, we predict Facebook to BE the Internet in 2011.

Have a safe and happy New Year! We look forward to all the new social media changes in 2011. Bring them on!


Part of the BERKMAN crew - New Year's 2011

Just a few of the BERKMAN crew holding down the fort till the New Year.

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