Tag Archive: instagram

I wanted to take a moment to introduce Courtney, our new Social Media Manager at Berkman Strategic Communications. At Berkman, she blends our expertise in traditional forms of strategic communications with the new and rapidly evolving world of social media. She was born the same year as the internet, and offers our clients the knowledge and skills that can only be garnered through a lifetime of exposure to the internet, four years managing businesses’ social media accounts in various capacities, and a degree from the University of San Diego.


At Berkman Strategic Communications she assists our clients by creating conversations on a variety of social media outlets and deriving leads and sales from the relationships created by those conversations. After gaining a full understanding of each client’s specific needs and goals, she carefully crafts a custom social media strategy that will create and grow over-all brand awareness, generate inbound traffic, and cultivate leads, and sales.

Each social media strategy she creates is just as unique and innovative as the client it was created for. There is no such thing as a cookie cutter strategy when it comes to social media. It is her individual focused approach that cultivates for our clients consistent long-term social media success.

Regardless of whether they already have an established social media presence or are starting from scratch, she builds our clients’ audiences, and communicates to those audiences what it is about each client’s brand that makes it special and unique. Through posts, conversations, and commentary she communicates what problems our client can solve for their social media followers and how our client can make their audience’s lives better.

Social media is a constantly evolving and growing PR platform, and through creativity, education, and intuition she ensures that each one of Berkman’s clients is ahead of the curve.

Let me know if establishing and growing your social media presence  is something that sounds good to you… because I know just the person!


– Jack


February Photo a Day Challenge

add #febphotoaday to your tags!

The BERKMAN team has decided to make February a little bit more fun by taking part in a photo a day challenge.  We originally saw this fun challenge on Instagram and found the original creator, blogger fatmumslim, and immediately thought, challenge accepted.  29 photos in 29 days, sounds easy enough! Each day we will snap a photo of whatever is asked of us and then we will post it to our Twitter account.  This is a quick and easy way to get to know where we work, who we are, and what we love.  Can’t wait to see how creative we can get! Follow us on Twitter @berkmanpr

We encourage everyone to take part.  It will be exciting to look at pictures from all the different people in the different corners of the world.  Happy snapping!

Lauren Kirkpatrick is an Account Coordinator at BERKMAN.