Tag Archive: Google


Social Media This Week: January 21, 2011

Can you believe that it’s almost the end of January? We can’t. It’s been a busy few weeks, but it doesn’t mean social media news falls behind. Here are a few interesting pieces:

  • More Facebook privacy changes?! When we thought they couldn’t change even more, Facebook didn’t fail us. Last Friday, the social media giant announced that third-party applications will have access to mobile numbers and addresses, if listed on their profile. However, on Tuesday, after many furious user comments, Facebook announced that the privacy concern will be temporarily disabled so that users can make more sound decision about sharing personal information.
  • After the Ted Williams craze, everyone seems to be jumping on the viral video wagon. Heineken has launched a short film, titled, “The Entrance,” featuring a handsome young man making an impressive entrance to a party. So far, the video has garnered more than 3 million views. Also launched today, is the Verizon YouTube commercial featuring the long-awaited iPhone 4 and the anticipation of its release.
  • Love those silly cat memes that pop up all over fan blogs and forums? Well Internet publisher known for popular memes like LOLcats and FAILS, The Cheezburger Network has scored a $30 million Series A funding. Over 16.5 million people visit the website and share tons of pictures and videos a month. The funding will mainly go to job hires in the engineering field. Imagine putting “The Cheezburger Network” on your resume. Immediate extra points.
  • What did you do when you were in 8th grade? Fourteen year old Robert Nay created a physics mobile game that has taken the number one spot for most downloaded game app away from the popular game, Angry Birds.
  • Here at BERKMAN, we use Google a lot. And if we were still in grade school, we’d participate in the fourth annual Doodle 4 Google contest. Open to K-12 students in the U.S., students submit their Google doodle and the winner receives a $15,000 scholarship and a $25,000 tech grant for their school. This year’s theme is: “What I’d like to do someday…” What would you draw?
  • Want to fully maximize the potential of your smartphone? Starbucks just announced that they will be accepting mobile payments nationwide. Using the Starbucks Card Mobile app, iPhone and Blackberry users can use their device as tender, making a plastic credit card completely defunct. Environmentally friendly? Perhaps.
  • Us tech-savvy people sometimes forget that the rest of the world DOESN’T own a smartphone. Facebook took note and worked with app developers, Snaptu, to create a Facebook for Feature Phones App. This gives an user-friendly alternative to the Facebook mobile site.
  • And lastly, there’s another Twitter virus on the loose. The Twitter worm posts links on Twitter user accounts that lead to a fake antivirus site. The worm uses Google’s URL shortener goo.gl. Rule of thumb in the social media world: don’t click suspicious links!

Hope everyone has a great weekend! Here in San Diego, it’s been warm and almost summer-like. Perhaps we should all step away from our computers and enjoy the sun that we completely take for granted. But who are we kidding, we’re attached to our iPads and Android phones.

What Happened in Social Media This Week?

It’s already the middle of January! And the Valentine’s Day paraphernalia are already on sale! Let’s slow it down, consumer world. We want to enjoy 2011.

 

  • Verizon made a huge announcement this past Tuesday. The iPhone 4 will be available on the network as early as next month. Though it’ll have the same features as the AT&T version, the Verizon iPhone has some minor differences: connection to the CDMA network, works as a mobile hot spot, and minor changes in the design to fix reception problems. Are you going to buy an iPhone 4? Will you be switching over? Some say the impact won’t be too large.

 

  • Recall all those PSAs about not texting while driving? Well, if you really can’t wait to read your texts or e-mails while driving, download the DriveSafe.ly app on to your mobile device. It is a mobile application that reads text messages and e-mail aloud in real time and automatically responds without drivers touching their phones. It won Mashable’s “Best Mobile App” award this past weekend.

 

  • Are you one of those tech-savvy people who check-in every time you step into a store? Studies show that consumers are becoming more and more tech-savvy and retailer stores are adapting to these changes in consumer behaviors. A few examples include: creating a mobile or web app to help sell merchandise outside of the store, using Facebook or Twitter to inform consumers of any in-store news, create personalized shopping experiences online and in-store, create online communities of loyal shoppers, and more.

 

  • Groupon continues to grow after rejecting Google’s $6 billion offer. They have just completed a $950 million round of financing and plan to use the funds gathered to expand the brand. That’s a lot of moolah.

 

  • Were you excited about that iPad-only newspaper launching soon? Tough luck, the launch of the iPad newspaper, “The Daily” has been pushed back several weeks. Apparently Apple needed more time to “fine tune its new subscription service for publications sold through iTunes.” Each issue will be $0.99 per issue and sold exclusively for the iPad. So that’s where newspaper are headed…

 

  • Lastly, save a life through Facebook. Amber Alerts are now circulating on the Facebook network. The new program, supported by various police officers, was made available the day before the 15th anniversary of the abduction and murder of 9-year-old Amber Hagerman. With 53 AMBER Alert pages for each of the states in the US, law enforcements believe that the mass amount of people on the social network will significantly help find missing children.

 

Well that rounds up this week’s most interesting social media news. Until next week!