Tag Archive: Google


Our weekly Social Media update!

Valentine’s Day is coming up and all we can think about is what the best hashtag for the consumer-centric “holiday” could be to put in our tweets. Seriously. We’re going with #VDay2011!

  • Did you know Lady Gaga has 27.7 million Facebook fans? We didn’t either. But Virgin Mobile noticed and wants to guide

    Image from Mashable

    some of her fans to their Facebook page. Currently with 40,000 “liking” their page, Virgin Mobile hopes to reach 1 million bythe end of the year with a tie-in with Lady Gaga. Starting next week, Virgin Mobil will be launching a contest to find 10 official bloggers for new dates in Lady Gaga’s “Monster Ball” tour. “To enter, bloggers are encouraged to send a short video to Virgin Mobile Live’s Facebook page displaying their ‘best work.’” The public will vote via Facebook. In order to submit, people must like the page. Although, it’s unclear what exactly what they win. We’ll find out on Monday.

  • Tumblr is becoming the go-to platform for fashion brands. Kate Spade launched katespadeny.tumblr.com Thursday morning.  They believe that Tumblr allows them to engage with their fans on a more visual level. The Tumblr blog is highly interactive and frequently responds to and reblogs users’ questions and content. Fashion-related Tumblr blogs are reblogged on a much greater scale than general Tumblr posts. Other notable brands using Tumblr are Oscar de la Renta,Alexander McQueen, ModCloth, Ann Taylor, and many other brands. We love Tumblr!

    Image from TechLeash

  • To compete with the launch of Verizon’s iPhone, T-Mobile is offering all the phones in its inventory for free with a new

    Image from Mashable

    two-yearcontract on Friday and Saturday, February 11 and 12. This promo ties in with their Valentine’s Day promotion. These phones include high-end smartphones (some retailing at $499!!). To get a choice of any phone, you must visit a T-Mobile store.Online, you have a limited selection to choose from. So what’s it going to be? A free phone from T-Mobile, one of theweaker services, or Verizon’s iPhone 4 which will probably be outdated in a few months?

  • Itching to create your own mobile app but don’t have the skills? ShoutEm has developed a product that allows you to effortlessly create an iPhone app (RSS feed, event listings, video, audio podcasts, radio streaming, locations, and microblogging). It’s simple and any modules can be rearranged however way you want. You can test it on your iPhone. You can also brand the app! Imagine the possibilities. To create your mobile app, you must pay a monthly fee starting from $29.90/month for the Basic plan: 1000 installs and lacks some advanced features.
  • Valentine’s Day is just around the corner. People are scrambling through search engines to find the best wedding ideas. Well Google responded and created a dedicated site where consumers can create a wedding website, edit photos, and plan their wedding using wedding-specific templates in Google Sites, Google Docs, and Picnik. Teaming up with wedding planner Michelle Rago, Google is hosting a wedding sweepstakes offering a prize of $25,000 and the chance to get Rago to help plan your wedding. Are you going to enlist Google to plan your wedding?
  • iAds are becoming more and more popular. Axe created a slightly controversial iAd called “Swipe an Angel.” The ad allows users manipulate female angels from the ads by making them spin and when the iPhone is shaken, shed their feathers. The link above provides a video. Here’s the original TV ad:

Hope everyone has a great Valentine’s Day or Single Awareness Day! Look out for all the “I Hate Valentine’s Day” campaigns around Facebook and Twitter!

This Week’s Social Media News!

The last full week of January. Yeah, we can’t believe it either.

 

  • Google reaction to Groupon’s deal rejection? Create their own daily deal rival. Similar to the other services, “Google Offers” will send daily e-mails with a local deal of the day and will be powered by Google Checkout. We think Google should just be content as a search-engine beast and call it quits in trying to get into the small business game.

 

  • Fly a lot? The social media savvy airline, JetBlue announced this week that a new program with Facebook Places will let customers earn rewards when they use the service to check in at various airports. No, we don’t mind earning a free flight by using Facebook.

 

  • Attached to your Microsoft OneNote? Well an iPhone app was just released to let you access MS OneNote from your iPhone. Created a grocery list on your computer? Pull it up on your iPhone while shopping. Also, the OneNote Web App is accessible from any supported web browser. The apps are free for a limited time, so get it if you ever feel the need to access your OneNote docs from a mobile device.

 

  • As if seeing your favorite band wasn’t a reward enough, SuperGlued, an online community/ iPhone app for concert goers launched a contest Wednesday that will reward Interpol fans for their any social media activity on the app. Never heard of the app? Download it here if you’re a fan of concerts. The app allows users to find upcoming shows in the area, interact with those shows by tweeting, posting photos, checking in, etc. Also, you can purchase tickets via the service!

 

  • Remember when Mark Zuckerberg got his Facebook account hacked? A new security measure was announced that will immediately request a “social authentication test” if any suspicious activity is noticed on your page. And for those who want an even closer look at their page, users can view their Facebook page via HTTPS which will allow for a secure connection on a network that may have previously been not secure.

 

  • Who’s excited about the upcoming Super Bowl XLV?? We’re more excited about the commercials that are going to air during the game. Companies are inviting their customers to join in on the creative process. Before this year’s Super Bowl, beer brand, Bud Light is inviting its Facebook fans to guess the storylines to each of its three Super Bowl ad. Fans are to use the app called “Unlock the Spot.” Once all three spots are guessed, Bud Light will reveal a fourth, 90-second web-only ad exclusively to its fans. We’re loving how brands are getting more interactive with their fans each and every day.

 

  • Advertisers are getting more and more creative with ways to advertise to the public. Now, businesses will be able to advertise any Facebook interaction on user pages. Confusing? We know, but once you break it down, this is big news for businesses. For example, Facebook users who check into a store or “like” a company will show up on a friend’s page as a “Sponsored Story” paid for by advertisers. People already do this already, only it’s now monetized. However, it won’t show up on a feed. It’ll show up on the right hand side of the page where regular advertising appears. Think Twitter’s “Sponsored Accounts” or “Promoted Tweets.”

 

Have a great weekend everyone! We’re sure there’ll be tons more social media news next week.