Tag Archive: Facebook


I wanted to take a moment to introduce Courtney, our new Social Media Manager at Berkman Strategic Communications. At Berkman, she blends our expertise in traditional forms of strategic communications with the new and rapidly evolving world of social media. She was born the same year as the internet, and offers our clients the knowledge and skills that can only be garnered through a lifetime of exposure to the internet, four years managing businesses’ social media accounts in various capacities, and a degree from the University of San Diego.

Image

At Berkman Strategic Communications she assists our clients by creating conversations on a variety of social media outlets and deriving leads and sales from the relationships created by those conversations. After gaining a full understanding of each client’s specific needs and goals, she carefully crafts a custom social media strategy that will create and grow over-all brand awareness, generate inbound traffic, and cultivate leads, and sales.

Each social media strategy she creates is just as unique and innovative as the client it was created for. There is no such thing as a cookie cutter strategy when it comes to social media. It is her individual focused approach that cultivates for our clients consistent long-term social media success.

Regardless of whether they already have an established social media presence or are starting from scratch, she builds our clients’ audiences, and communicates to those audiences what it is about each client’s brand that makes it special and unique. Through posts, conversations, and commentary she communicates what problems our client can solve for their social media followers and how our client can make their audience’s lives better.

Social media is a constantly evolving and growing PR platform, and through creativity, education, and intuition she ensures that each one of Berkman’s clients is ahead of the curve.

Let me know if establishing and growing your social media presence  is something that sounds good to you… because I know just the person!

 

– Jack

New Facebook Timeline Pages

Our new Facebook cover photo

Attention Facebook Page admins! I’m sure you all have noticed by now that Facebook is planning a complete re-design of their existing Facebook pages. With the Timeline’s initial preview, many individual Facebook users weren’t completely sold on the idea of people having easier access to past posts. However, for brands, this new Timeline feature opens up huge branding possibilities. We’ve been seeing a trend towards a visually-driven social media experience (re: Pinterest). The new Facebook Timeline design does not stray too far from that idea. Some notable features of the new design:

  • Private messages: Users, whether you have LIKED the page or not, can now send private messages to the brand page. This brings any inquiries away from the public eye. However, this is one-way, admins can only respond to these messages. They cannot send new messages to Facebook users.
  • Cover photo: This new cover photo feature is excellent for branding. The cover photo offers huge real estate on the page. If you’d like to create a clever cover photo, size your photo dimensions to 850px x 315px. There are restrictions: no contact information, no calls to actions (meaning no blunt advertising), and references to Facebook features such “Like” or “Share” (no more arrows)
  • Timeline Feature: Tell your company’s history by posting “Milestone” events such as when your company was founded, logo changes, etc.
  • No more landing pages: But that doesn’t mean your hard work is lost forever. The apps are still available; they just have their own page with a much wider view. 810px to be exact.

And many more new features are available. So take some time to learn these new features. Admins have until March 30 before the pages automatically turn into the Timeline pages.

 —

Jen Kim is the Interactive Media Manager at BERKMAN Strategic Communications. Follow her at @JENKIM_SD.