19786_10151533106297975_1820598493_nAre we fiddling while Rome is burning? It appears The City of San Diego, and its motivated and engaged elected leadership, as well the ever powerful and change agent, the private sector, are moving slowly to re position our beloved City as a relevant and legitimate City of content and influence, all in the troughs of a major calamity that has gripped the City and somewhat prevented itself from moving aggressively forward. We surely have an agenda filled with potential deliverables, directed towards advancing our City and establishing ourselves much more than a tourist destination, with abundant amenities for lifestyle enjoyment. What are we doing to push forward a conversation of progress and innovation, all developed to establish our desired perception as an influential hub of aggressive breakthroughs in a plethora of life changing projects in health and consumer product?  The national media’s coverage of our Mayor’s tragic miscues in the public arena, have completely overshadowed our ongoing course of momentum on a number of relevant and highly innovative projects, all geared towards the perception of our City as an innovation center to entrepreneurial excellence in technology, biotech, Medical, consumer products, just to name a few. So what are we going to do about this? We must override the current dialogue and push forward messaging that effectively communicates our consistent innovation and progress, and accomplishment. We regularly receive newsletters from elected official whose messaging is dominated by our current mire in the Mayoral downslide. Instead, these communications need to have content and promise of accomplishments soon to be made, to place each community or district, front and center in the conversations; not as an afterthought.

We need to redirect our conversations away from our problems and more on the good news we can report. It is time for the private sector to rise up and be heard. We must create new messages that will resonate and reflect positive accomplishments. Without new content, we will remain immersed in the mire of problematic elected leadership. Bring out the fire hoses now!

– Jack Berkman