Tag Archive: berkman pr

19786_10151533106297975_1820598493_nAre we fiddling while Rome is burning? It appears The City of San Diego, and its motivated and engaged elected leadership, as well the ever powerful and change agent, the private sector, are moving slowly to re position our beloved City as a relevant and legitimate City of content and influence, all in the troughs of a major calamity that has gripped the City and somewhat prevented itself from moving aggressively forward. We surely have an agenda filled with potential deliverables, directed towards advancing our City and establishing ourselves much more than a tourist destination, with abundant amenities for lifestyle enjoyment. What are we doing to push forward a conversation of progress and innovation, all developed to establish our desired perception as an influential hub of aggressive breakthroughs in a plethora of life changing projects in health and consumer product?  The national media’s coverage of our Mayor’s tragic miscues in the public arena, have completely overshadowed our ongoing course of momentum on a number of relevant and highly innovative projects, all geared towards the perception of our City as an innovation center to entrepreneurial excellence in technology, biotech, Medical, consumer products, just to name a few. So what are we going to do about this? We must override the current dialogue and push forward messaging that effectively communicates our consistent innovation and progress, and accomplishment. We regularly receive newsletters from elected official whose messaging is dominated by our current mire in the Mayoral downslide. Instead, these communications need to have content and promise of accomplishments soon to be made, to place each community or district, front and center in the conversations; not as an afterthought.

We need to redirect our conversations away from our problems and more on the good news we can report. It is time for the private sector to rise up and be heard. We must create new messages that will resonate and reflect positive accomplishments. Without new content, we will remain immersed in the mire of problematic elected leadership. Bring out the fire hoses now!

– Jack Berkman


Tips for marketing a mobile app

I often think of mobile apps as the Wild Wild West that the Internet once was back in the early 2000’s. Mobile apps are quickly taking over how we get our information and interact with the world.mobile apps

With millions of apps now available to consumers, marketing a mobile app and cutting through the clutter can be challenging. So what are the keys to success?

  • Trial, download, trial: Get as many people as possible to download your app. If you offer it for free, you’ll have an even better shot that someone will take the time to download and use it. If they like it, they will tell others about it (first impressions are important, so make sure the app is ready for prime time before you start telling everyone about it)
  • Invite the media to review your app: The third-party credibility of a positive media review can be extremely powerful when promoting and marketing a mobile app. Invite the media to download your app and review it (again, make sure you have worked out any technical bugs or issues before showing it to the media to ensure a glowing review)
  • Incentivize downloads through contests and giveaways: Fun social media contests are a great way to encourage people to download your app. Ex. offer a gift card to the first 50 people who download the app and tell their friends about it on Facebook OR partner with bloggers to promote the contest to their fans and followers, expanding your outreach potential
  • Get user feedback: Ask people who have downloaded the app what they like or don’t like about it, allowing you to continuously improve your product. You can survey your user base via email, a quick form on your website, or simply by asking them
  • Measure success: Tracking your app downloads based on specific marketing activities requires special mobile app tracking technology. Google Analytics can show website traffic or trends, but not necessarily triggered downloads. Mobile App Tracking is a good tool to check out