Category: News


This Week’s Social Media Updates

Just a few updates from this week!

  • After articles highlighting Taco Bell’s mysterious meat went live, Taco Bell fans were livid by the news and online to voice their opinions. Though the product contains 88% beef, the company lists their beef as “seasoned beef,” making the other 12% questionable ingredients. In an effort to quell the Taco Bell media crisis, the PR team at Taco Bell has gone to the web, replying  via Twitter, Facebook, and even creating a YouTube video featuring the CEO of the company.
  • Wondering what that TV show is that’s on right now? Now you can find out with a touch of a button. The IntoNow app, available on Apple products, “listens” to what you’re watching on TV or the Internet. In just a few seconds, the app identifies if the content is airing live or if it’s a rebroadcast or a syndicate. It also provides show info and access to IMDb, iTunes, and Netflix. Think Shazam for TV. Never be left out of the dark again…
  • Unless you’ve been alone in a cave for the past week, you’ll be fully aware of what has been happening in Egypt. Just as a recap, in efforts to calm down the anti-government protests, the Egyptian government has shut off access to various social media sites and to the Internet. To help Egyptians out, Google, Twitter, and SayNow have teamed up to allow people to access Twitter via voicemail. With three numbers to call, users can call in and their voicemail will post a link on their Twitter page. As of now, minimal Internet access has been granted, yet social media sites such as Facebook.com and Twitter.com are still inaccessible.
  • Did you pick up (or scroll through) the new iPad publication, The Daily on Wednesday? After eagerly waiting for the online publication, Rupert Murdoch announced The Daily’s release, with a bet that consumers are willing to pay for news via the Internet. Readers will pay 99 cents a week for the app that offers general news, entertainment, gossip, and sports. Will you pay for The Daily?
  • It looks like consumer-generated content is gaining popularity. Coca-Cola revealed 15 finalists in its Brand App Challenge, which asked developers to create mobile apps for Coca-Cola, Coke Zero, and Diet Coke. A winner for each brand will be announced on February 14-17 in Barcelona at the GSMA Mobile World Congress and given a $10,000 prize. Though ads have been created by customers before, the idea of making apps is a new marketing concept.
  • Just in time for Valentine’s Day, the toy company Mattel Inc., launched a digital marketing campaign featuring the most famous couple, Barbie and Ken. Here’s some back story: Back on Valentine’s Day 2004, Barbie and Ken broke up and led separate (toy) lives. This Valentine’s Day, Mattel hopes to help Ken win over Barbie with the help of consumer participation. On BarbieandKen.com, users can vote whether Barbie should “take Ken back” or not. A web series for the search of the “Genuine Ken” is another component in this campaign. They really do think of everything, don’t they?
  • Never fear, Thunder Snow 2011 survivors, according to Punxsutawney Phil, we will have our long-awaited spring soon enough. His rival, Staten Island Chuck, agrees.

With the Super Bowl coming up, our minds are whirling with ideas for social media campaigns. We leave you with Volkswagen’s Super Bowl XLV ad: http://www.youtube.com/watch?v=R55e-uHQna0. Enjoy!

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This Week’s Social Media News!

The last full week of January. Yeah, we can’t believe it either.

 

  • Google reaction to Groupon’s deal rejection? Create their own daily deal rival. Similar to the other services, “Google Offers” will send daily e-mails with a local deal of the day and will be powered by Google Checkout. We think Google should just be content as a search-engine beast and call it quits in trying to get into the small business game.

 

  • Fly a lot? The social media savvy airline, JetBlue announced this week that a new program with Facebook Places will let customers earn rewards when they use the service to check in at various airports. No, we don’t mind earning a free flight by using Facebook.

 

  • Attached to your Microsoft OneNote? Well an iPhone app was just released to let you access MS OneNote from your iPhone. Created a grocery list on your computer? Pull it up on your iPhone while shopping. Also, the OneNote Web App is accessible from any supported web browser. The apps are free for a limited time, so get it if you ever feel the need to access your OneNote docs from a mobile device.

 

  • As if seeing your favorite band wasn’t a reward enough, SuperGlued, an online community/ iPhone app for concert goers launched a contest Wednesday that will reward Interpol fans for their any social media activity on the app. Never heard of the app? Download it here if you’re a fan of concerts. The app allows users to find upcoming shows in the area, interact with those shows by tweeting, posting photos, checking in, etc. Also, you can purchase tickets via the service!

 

  • Remember when Mark Zuckerberg got his Facebook account hacked? A new security measure was announced that will immediately request a “social authentication test” if any suspicious activity is noticed on your page. And for those who want an even closer look at their page, users can view their Facebook page via HTTPS which will allow for a secure connection on a network that may have previously been not secure.

 

  • Who’s excited about the upcoming Super Bowl XLV?? We’re more excited about the commercials that are going to air during the game. Companies are inviting their customers to join in on the creative process. Before this year’s Super Bowl, beer brand, Bud Light is inviting its Facebook fans to guess the storylines to each of its three Super Bowl ad. Fans are to use the app called “Unlock the Spot.” Once all three spots are guessed, Bud Light will reveal a fourth, 90-second web-only ad exclusively to its fans. We’re loving how brands are getting more interactive with their fans each and every day.

 

  • Advertisers are getting more and more creative with ways to advertise to the public. Now, businesses will be able to advertise any Facebook interaction on user pages. Confusing? We know, but once you break it down, this is big news for businesses. For example, Facebook users who check into a store or “like” a company will show up on a friend’s page as a “Sponsored Story” paid for by advertisers. People already do this already, only it’s now monetized. However, it won’t show up on a feed. It’ll show up on the right hand side of the page where regular advertising appears. Think Twitter’s “Sponsored Accounts” or “Promoted Tweets.”

 

Have a great weekend everyone! We’re sure there’ll be tons more social media news next week.