ImageNot only are we NOT pulling away from social media as a marketing venue for our company, we have recently upgraded the social media services we offer our clients. Social media is crucial to any business, new or firmly established. It’s a free outlet to generate brand enthusiasm, get consumer feedback, and communicate a brand or businesses’ message to themasses. Most social media platforms like Twitter and Facebook offer the option to pay to “promote” posts and increase visibility, however; it is not unheard of for business pages to grow their followers by thousands and never spend a dime on “post promotion” or ads.

Along with their quarterly earnings report this month, Facebook also released their current user totals. According to the report, there are over 699 million active users daily. As this number continues to grow exponentially so does a business’s ability to reach more people at very little monetary cost to them. We do suggest however, that if a business does have the budget to invest money in their social media presence, to hire a PR firm that has a firm grasp of social media management and strategy.  Hiring an expert is the most efficient use of resources. Rather than blindly “promoting” posts and throwing things into cyber space until something sticks, a good PR firm can craft an effective social media strategy and ensure that not only will a business’s message stick but also stick the way it was meant to. So while we firmly believe that a strong social media presence is crucial to any business’ success, we also know that a smart social media strategy is what will lead to that success.