Archive for April, 2012

First week on the job

Appetite for knowledge:

While the first few days, weeks or months on the job can be a little scary and stressful, take a deep breath and repeat to yourself: “Worrying does not empty tomorrow of its troubles, it empties today of its strength.” Be strong and confident and open to new learning experiences.

In PR, as with any profession, you should constantly be continuing your education and staying up to date with new happenings and developments in the field. How can you expect to move forward if you go through your career with ONLY the knowledge you gained from some outdated text books in college?

I am in my second week on the job as an intern at BERKMAN PR and have already learned so much but have a LONG way to go and am excited for the journey!

Follow these tips from my first week as you adjust to life in the fast lane.

Turn your radars on!

During my first week of work I was eager to adjust to the life of a PR professional, having previously worked in the non-profit world for a small performing arts organization. I immediately took note of how my more experienced PR colleagues wrote, created, interacted and accomplished their daily duties.  Remember they have been with the company for longer than you and know the goals, plans and keys to success having learned from their mistakes some time ago when they were in your shoes. Make their best skills yours by evolving into the best PR professional you can be through observation and application.

Get your book worm on

Read, Read, Read!

So, I must admit to “geeking” out a little bit my first week of work. As I was browsing through online PR publications on a slow day, I stumbled upon Platform magazine and their handy little AP style and PR vocab quizzes. I became addicted with testing my AP style skills and PR knowledge. Pretty fun and informative at the same time! I am looking forward to subscribing to PR Week or Platform magazine and curling up on the couch with a glass of wine and issue in hand after work to stay up to date with the PR world.

Whether on your iPad, Kindle or a good old-fashioned magazine, continue to educate yourself on the current happenings in the field. Through trade journals and other materials written specifically for your industry, you can scope out what other people in similar jobs are doing to be successful. It will come in handy as you navigate this new terrain and will ensure a stronger confidence in your work as you grow and mature in the field.

Be a good member of society

The Public Relations Society of America that is. Started in 1947, the PRSA is the world’s largest organization of public relations professionals with over 21,000 members. PRSA provides professional development, sets standards of excellence and acts as one of the industry’s leading voices on the important business and professional issues of our time. There is even a PR society designed specifically for students with more than 10,000 members. The Public Relations Student Society of America (PRSSA) is a great resource for the budding PR student.

For more information visit  or

Don’t sweat the small stuff

During my first week on the job here at BERKMAN, I was extremely excited, but as with any new job, also extremely nervous! I wanted to make a fantastic first impression and add value to the company atmosphere right from the start. Needless to say, nerves certainly got the best of me in some not-so-intellectual-and-embarrassing situations. From dealing with phone issues like accidentally hanging up on a client, or not knowing how to make coffee (Hard to believe huh? I’m an avid soda drinker and don’t even own a coffee pot, so it was completely foreign to me!)I have kept a smile on through all of it, reminding myself that it takes time to adjust. As we’ve said before, attitude is everything and nerves are completely normal. Have fun and learn from your mistakes!

Be nosy

In a good way. Curiosity may have killed the cat, but not the entry level PR professional. My first few days on the job, I spent any downtime I had researching the clients and browsing the past materials created for clients to get a feel for how things are done and how I could fit into the team and add value to the company. Ask questions. There is no dumb question. By being curious, you will not only help familiarize yourself with the company but will also demonstrate to employers that you are genuinely interested in the business and all of the ins-and-outs of the organization.

How have you continued your PR education?

Attitude is Everything

Internships are becoming invaluable in the business world. It gives students an opportunity to get experience. Whether you are starting your search for a summer internship, or you have one currently, the attitude that you take in these endeavors can make or break your situation.

If you’re in the process of trying to find a job, remember to always act like you want the job. This may seem like an incredibly obvious tip, but people often forget some basic rules. Make sure you do research on the job and the company before the interview. Nothing is more awkward than being quizzed in an interview about the position and you don’t even know what the job is asking of you.

In the interview, make your work experience seem relevant to your job. You can use your PR skills to make your past job experience fit the job you’ve applied for. For example, if worked as a receptionist, think about all the crisis management positions you dealt with and how you got out of them. You can convey how effective you would be in PR by tailoring your resume to fit the position exactly.

You also must act enthusiastic about the job. Tell the interviewer how much you want this job. If you haven’t gotten an interview yet, make this enthusiasm obvious in your cover letter. One of the first rules in sales is “Ask for the Sale.” Finding a job is truly a test in selling yourself. You must tell the employer that you want the job.

Once you have your fabulous dream job, this attitude should carry over into the workplace. Although getting the job is half the battle, there is still the reality of the job. Keep a positive attitude. Adjusting can be rocky at first and learning the ropes is always a little stressful, but make sure your enthusiasm carries through. People who are motivated and willing to work are usually the best employees. An attitude that you can and will do anything is appreciated in any workplace setting.

In any job there are some small tasks that may not seem as intellectually stimulating, especially for interns, but c’est la vie! Relish every experience because there is always something to be learned. Sometimes the small things are the most fun. I love my trips to the post office where I know the owner and get to catch up on the neighborhood gossip.

Having a good attitude will get you very far in life. If you work hard, I can almost guarantee you will learn more and leave the internship feeling like you’ve grown.


The Amazing Berkman Interns