Archive for January, 2012

Let’s be honest, we’re more excited for the Super Bowl commercials than the Super Bowl itself. With each 30-second commercial costing about $3.5 million dollars, we’re hoping to see some quality ads this year. Our favorite pre-Super Bowl commercial so far is the Volkswagen Star Wars-inspired ad.

It has all the ingredients to a great, viral video: cute animals, clever use of a pop culture reference, and music made by something other than conventional instruments. (The last one isn’t really frequently used in videos, but I just love those videos!)

Not only is “The Bark Side” absolutely adorable, but the video compels Star Wars fans to guess what character each dog represents. With over 7.3 million videos already, this video is following suit with the uber popular Star Wars-inspired Volkswagen commercial from the 2011 Super Bowl. Just in case you’ve been under a rock for the past year, Volkswagen featured a Star Wars-inspired commercial last year that had 5.6 million views on YouTube just within 2 days. Now “The Force: Volkswagen Commercial” is almost at 50 million views. A refresher:

Fun fact: the child actor portraying Darth Vader has never seen a Star Wars film.

Can’t wait to see what other brands have to present this year!


Jen Kim is the Interactive Media Manager at BERKMAN PR. She oversees all social media activity for BERKMAN’s clients.

Are you on Pinterest?

Lately we’ve been inspired by what we find on the new online platform, Pinterest. This highly visual blogging platform allows you to post images or videos you find online with minimal text. The graphics do the talking for you. You “pin” these images or videos on specific boards, such as “D.I.Y. Crafts,” “Desserts to make,” or especially popular, “Wedding Ideas.” Artists, designers, and bride-to-be’s (to name a few) are using Pinterest to showcase and organize items they find inspiring for future or current projects. Now how can this be translated into a social media campaign for a business? Well, companies have already started building their own Pinterest accounts. Social media-savvy airline company Southwest was one of the first major brands to procure a Pinterest account, whose boards include: “Travel Style,” “Our Fleet,” and “Tips for Travel.” Their new Pinterest account adds another tool to their social media arsenal to build their friendly and engaging personality online.

Though it’s in its initial stages of development, Pinterest will undoubtedly become the next big social media platform. So “pin” away!

Tips for Pinterest:

  • Have cohesive titles for your boards. As we know in PR, presenting yourself as organized (and creative) is important.
  • If you’re building a Pinterest account for a client, keep in mind that the pins are to be made by a general body, not just you. After all, you have your own personal account to pin stuff you personally love.
  • Don’t just limit yourself to the Pinterest “database.” Hunt around the Internet and find some interesting content that you followers will re-pin!
  • Don’t just pin, follow! You never know what you’ll find from folks on Pinterest.

Pinterest is currently invite only.

Follow us on Pinterest.

Jen Kim is the Interactive Media Manager at BERKMAN PR. She oversees all social media activity for BERKMAN’s clients.