Alessandra Ceresa, BERKMAN’s new Account Executive, brings with her new ideas and a new flair for PR. A recent graduate of USC and an addition to the BERKMAN team, her motivation and drive to pursue her interests have given her the tools to excel in this fast-paced industry. While working at BERKMAN, Alessandra has used both her strengths and weaknesses to develop her writing skills, outreach to the media, and organize media campaigns along with responsibilities of the business. She draws inspiration from others that challenge her to the fullest potential and admits that “the competition of PR has deterred her from falling into the trap of mediocrity.” Expect her extra je nes se qua to grace the PR world in a fresh and captivating way.