Archive for January, 2011

What Happened in Social Media This Week?

It’s already the middle of January! And the Valentine’s Day paraphernalia are already on sale! Let’s slow it down, consumer world. We want to enjoy 2011.


  • Verizon made a huge announcement this past Tuesday. The iPhone 4 will be available on the network as early as next month. Though it’ll have the same features as the AT&T version, the Verizon iPhone has some minor differences: connection to the CDMA network, works as a mobile hot spot, and minor changes in the design to fix reception problems. Are you going to buy an iPhone 4? Will you be switching over? Some say the impact won’t be too large.


  • Recall all those PSAs about not texting while driving? Well, if you really can’t wait to read your texts or e-mails while driving, download the app on to your mobile device. It is a mobile application that reads text messages and e-mail aloud in real time and automatically responds without drivers touching their phones. It won Mashable’s “Best Mobile App” award this past weekend.


  • Are you one of those tech-savvy people who check-in every time you step into a store? Studies show that consumers are becoming more and more tech-savvy and retailer stores are adapting to these changes in consumer behaviors. A few examples include: creating a mobile or web app to help sell merchandise outside of the store, using Facebook or Twitter to inform consumers of any in-store news, create personalized shopping experiences online and in-store, create online communities of loyal shoppers, and more.


  • Groupon continues to grow after rejecting Google’s $6 billion offer. They have just completed a $950 million round of financing and plan to use the funds gathered to expand the brand. That’s a lot of moolah.


  • Were you excited about that iPad-only newspaper launching soon? Tough luck, the launch of the iPad newspaper, “The Daily” has been pushed back several weeks. Apparently Apple needed more time to “fine tune its new subscription service for publications sold through iTunes.” Each issue will be $0.99 per issue and sold exclusively for the iPad. So that’s where newspaper are headed…


  • Lastly, save a life through Facebook. Amber Alerts are now circulating on the Facebook network. The new program, supported by various police officers, was made available the day before the 15th anniversary of the abduction and murder of 9-year-old Amber Hagerman. With 53 AMBER Alert pages for each of the states in the US, law enforcements believe that the mass amount of people on the social network will significantly help find missing children.


Well that rounds up this week’s most interesting social media news. Until next week!

What Happened in Social Media This Week?

Happy New Year everyone! Hope everyone’s full week back wasn’t too difficult. It’s 2011 and the social media world is already buzzing.

  • The International Consumer Electronics Show is this week. The Twittersphere has been full of tweets about new technology and gadgets. Search for #CES to see what everyone’s been talking about. We hear Lady Gaga, the new creative director for Polaroid, made an appearance…
  • Speaking of CES, several exhibitors are utilizing social media to gain attention for their booths. For example, electronics maker JVC used their Twitter page to offer prizes and had Facebook users who checked-in to the JVC Facebook Places booth entered into a competition to win products. Check-in applications were the fad for several companies.
  • Still searching for a job? Why not try uploading a YouTube video. Following the footsteps of several new stars, Ted Williams, a former Ohio homeless man, gained much recognition for having a “God-given voice.” Newsgroup, Columbus Dispatch uploaded a YouTube video this Tuesday, January 4th and by Thursday, Williams nabbed a job with Kraft Mac & Cheese. He’s been approached by the Cleveland Cavaliers and MTV. The video has since been copyrighted but has had over 11 million views.
  • Took a lot of photos during New Year’s Eve? Facebook users uploaded a record-breaking 750 million photos over New Year’s Weekend. That’s a lot of work-questionable photos.
  • Brewing up some marketing campaigns for the New Year? Mashable gave a “how-to” on launching a successful Twitter contest. A wise tip: a Twitter contest should go beyond promoting; it should encompass your business plan and take it beyond what was intended. And make sure to follow-up your campaign! Gather analytics at the end and see what deemed successful and what completely flopped. Social media is all about learning and adapting.
  • And last but not least, another media craze that has added “-apocalypse” to the end. BIRDPOCALYPSE. Over the past several days, hundreds of birds throughout the middle country have been falling straight from the sky. The bizarre incident is creating quite a media frenzy. Though reasons for the strange happenings are still being investigated, experts say a real apocalypse is unlikely.

We can’t wait for the next YouTube sensation, business acquisition/merger, or media-POCALYPSE! Till next week…