Archive for January, 2011


This Week’s Social Media News!

The last full week of January. Yeah, we can’t believe it either.

 

  • Google reaction to Groupon’s deal rejection? Create their own daily deal rival. Similar to the other services, “Google Offers” will send daily e-mails with a local deal of the day and will be powered by Google Checkout. We think Google should just be content as a search-engine beast and call it quits in trying to get into the small business game.

 

  • Fly a lot? The social media savvy airline, JetBlue announced this week that a new program with Facebook Places will let customers earn rewards when they use the service to check in at various airports. No, we don’t mind earning a free flight by using Facebook.

 

  • Attached to your Microsoft OneNote? Well an iPhone app was just released to let you access MS OneNote from your iPhone. Created a grocery list on your computer? Pull it up on your iPhone while shopping. Also, the OneNote Web App is accessible from any supported web browser. The apps are free for a limited time, so get it if you ever feel the need to access your OneNote docs from a mobile device.

 

  • As if seeing your favorite band wasn’t a reward enough, SuperGlued, an online community/ iPhone app for concert goers launched a contest Wednesday that will reward Interpol fans for their any social media activity on the app. Never heard of the app? Download it here if you’re a fan of concerts. The app allows users to find upcoming shows in the area, interact with those shows by tweeting, posting photos, checking in, etc. Also, you can purchase tickets via the service!

 

  • Remember when Mark Zuckerberg got his Facebook account hacked? A new security measure was announced that will immediately request a “social authentication test” if any suspicious activity is noticed on your page. And for those who want an even closer look at their page, users can view their Facebook page via HTTPS which will allow for a secure connection on a network that may have previously been not secure.

 

  • Who’s excited about the upcoming Super Bowl XLV?? We’re more excited about the commercials that are going to air during the game. Companies are inviting their customers to join in on the creative process. Before this year’s Super Bowl, beer brand, Bud Light is inviting its Facebook fans to guess the storylines to each of its three Super Bowl ad. Fans are to use the app called “Unlock the Spot.” Once all three spots are guessed, Bud Light will reveal a fourth, 90-second web-only ad exclusively to its fans. We’re loving how brands are getting more interactive with their fans each and every day.

 

  • Advertisers are getting more and more creative with ways to advertise to the public. Now, businesses will be able to advertise any Facebook interaction on user pages. Confusing? We know, but once you break it down, this is big news for businesses. For example, Facebook users who check into a store or “like” a company will show up on a friend’s page as a “Sponsored Story” paid for by advertisers. People already do this already, only it’s now monetized. However, it won’t show up on a feed. It’ll show up on the right hand side of the page where regular advertising appears. Think Twitter’s “Sponsored Accounts” or “Promoted Tweets.”

 

Have a great weekend everyone! We’re sure there’ll be tons more social media news next week.

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Social Media This Week: January 21, 2011

Can you believe that it’s almost the end of January? We can’t. It’s been a busy few weeks, but it doesn’t mean social media news falls behind. Here are a few interesting pieces:

  • More Facebook privacy changes?! When we thought they couldn’t change even more, Facebook didn’t fail us. Last Friday, the social media giant announced that third-party applications will have access to mobile numbers and addresses, if listed on their profile. However, on Tuesday, after many furious user comments, Facebook announced that the privacy concern will be temporarily disabled so that users can make more sound decision about sharing personal information.
  • After the Ted Williams craze, everyone seems to be jumping on the viral video wagon. Heineken has launched a short film, titled, “The Entrance,” featuring a handsome young man making an impressive entrance to a party. So far, the video has garnered more than 3 million views. Also launched today, is the Verizon YouTube commercial featuring the long-awaited iPhone 4 and the anticipation of its release.
  • Love those silly cat memes that pop up all over fan blogs and forums? Well Internet publisher known for popular memes like LOLcats and FAILS, The Cheezburger Network has scored a $30 million Series A funding. Over 16.5 million people visit the website and share tons of pictures and videos a month. The funding will mainly go to job hires in the engineering field. Imagine putting “The Cheezburger Network” on your resume. Immediate extra points.
  • What did you do when you were in 8th grade? Fourteen year old Robert Nay created a physics mobile game that has taken the number one spot for most downloaded game app away from the popular game, Angry Birds.
  • Here at BERKMAN, we use Google a lot. And if we were still in grade school, we’d participate in the fourth annual Doodle 4 Google contest. Open to K-12 students in the U.S., students submit their Google doodle and the winner receives a $15,000 scholarship and a $25,000 tech grant for their school. This year’s theme is: “What I’d like to do someday…” What would you draw?
  • Want to fully maximize the potential of your smartphone? Starbucks just announced that they will be accepting mobile payments nationwide. Using the Starbucks Card Mobile app, iPhone and Blackberry users can use their device as tender, making a plastic credit card completely defunct. Environmentally friendly? Perhaps.
  • Us tech-savvy people sometimes forget that the rest of the world DOESN’T own a smartphone. Facebook took note and worked with app developers, Snaptu, to create a Facebook for Feature Phones App. This gives an user-friendly alternative to the Facebook mobile site.
  • And lastly, there’s another Twitter virus on the loose. The Twitter worm posts links on Twitter user accounts that lead to a fake antivirus site. The worm uses Google’s URL shortener goo.gl. Rule of thumb in the social media world: don’t click suspicious links!

Hope everyone has a great weekend! Here in San Diego, it’s been warm and almost summer-like. Perhaps we should all step away from our computers and enjoy the sun that we completely take for granted. But who are we kidding, we’re attached to our iPads and Android phones.