With the year coming to a close, this week was all about announcing tips, best-of-2010s, and giving efforts. Here are a few social media news-worthy topics from this week.

  • Amazon announced that its top-selling product was the Kindle 3, beating out the seventh installment in the Harry Potter series. How did it reach its position? We believe that by being unfazed by so-called competitors, the Kindle promoted itself as a true e-Reader, reserving games, movies, and web browsing to LCD tablets.
  • In light of Christmas, social good was a hot topic this week. Communications agency, Happiness Brussels, came up with a fun way to “spread a little bit of happiness in the world.” The project, “Gift a Stranger,” uses Google Maps to help you find strangers around the world and gift them something special.
  • What were you doing to help during Snowpocalypse 2010? New Jersey Mayor, Cory Booker, helped residents survive the blizzard that hit our friends in the Northeast by tweeting rescue missions and informing citizens of the city’s most up-to-date cleanup efforts. Makes you wonder if your state’s mayor is as tech-savvy.
  • Brewing up some marketing campaigns for the New Year? Mashable gave a “how-to” on launching a successful Twitter contest. A wise tip: a Twitter contest should go beyond promoting; it should encompass your business plan and take it beyond what was intended. And make sure to follow-up your campaign! Gather analytics at the end and see what deemed successful and what completely flopped. Social media is all about learning and adapting.
  • A New Year means a new Apple product! There were iPad 2 rumors circulating every tech blog. Our go-to social media news source, Mashable, compiled a comprehensive guide detailing what they think is likely the next generation iPad. Our favorite rumor is the front-facing camera. Imagine the video chatting capabilities!
  • Lastly, how can we not mention Facebook? 2010 was a big year for Facebook. It beat out Google as the most-visited website in America. Facebook’s U.S. traffic grew by 55% in the last year and it’s not slowing down. Though we don’t want to admit it, we predict Facebook to BE the Internet in 2011.

Have a safe and happy New Year! We look forward to all the new social media changes in 2011. Bring them on!


Part of the BERKMAN crew - New Year's 2011

Just a few of the BERKMAN crew holding down the fort till the New Year.

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