Former WikiLeaks Members Form “Openleaks” (via Mashable)
“Openleaks” will launch Monday. “The two organizations are similar in that aspect that both are focusing on providing means for whistleblowers to anonymously provide the public with information.” How it differs from WikiLeaks is how the information is released. “Rather than publishing documents directly, Openleaks instead seeks to be an intermediary between whistleblowers and other organizations.” Essentially, it’s going to now act as a gatekeeper. They may be able to avoid some legal issues by doing so, but though their claim of not having a political agenda is up to question.

P&G Shifts Marketing Strategy from Soap Operas to Social Media (via Mashable)
Proctor & Gamble Co. will be ending its 77-year run as a prominent sponsor and producer of soap operas in order to produce more campaigns using social media. With the success of the Old Spice Guy YouTube promotion, P&G felt that their efforts should be focused more on digital media.

Groupon denies Google’s $6 Billion Offer (via MSNBC)
News already circulated over the weekend, but now major news sources are reporting that Groupon rebuffed Google’s multi-billion dollar offer. They may just go public on its own next year, who knows. This author feels this was a regrettable decision.

Facebook Features New Profile Pages (via Mashable)
Yep, another Facebook changeup. Over the weekend, Facebook announced that they’ll be releasing new profile pages. You can check them out on Facebook’s announcement to activate your new profile page. It features revamped personal info, more prominent pictures, top interests showcased as images, and more. Also, you can group your friends and feature them in your profile.

LivingSocial Gets $175 Million from Amazon (via FastCompany)
Amidst Google/Groupon rumors, Amazon has invested $175 million dollar in its competitor, LivingSocial. Another company, Lightspeed Venture Partners, invested $8 million in LivingSocial. Though LivingSocial is steadily growing, it’s not growing as fast as Groupon. LivingSocial’s market share is apparently tenth of Groupon’s. So Amazon must be seeing something beyond these analytics.

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