Archive for December, 2010

What Happened in Social Media This Week?

With the year coming to a close, this week was all about announcing tips, best-of-2010s, and giving efforts. Here are a few social media news-worthy topics from this week.

  • Amazon announced that its top-selling product was the Kindle 3, beating out the seventh installment in the Harry Potter series. How did it reach its position? We believe that by being unfazed by so-called competitors, the Kindle promoted itself as a true e-Reader, reserving games, movies, and web browsing to LCD tablets.
  • In light of Christmas, social good was a hot topic this week. Communications agency, Happiness Brussels, came up with a fun way to “spread a little bit of happiness in the world.” The project, “Gift a Stranger,” uses Google Maps to help you find strangers around the world and gift them something special.
  • What were you doing to help during Snowpocalypse 2010? New Jersey Mayor, Cory Booker, helped residents survive the blizzard that hit our friends in the Northeast by tweeting rescue missions and informing citizens of the city’s most up-to-date cleanup efforts. Makes you wonder if your state’s mayor is as tech-savvy.
  • Brewing up some marketing campaigns for the New Year? Mashable gave a “how-to” on launching a successful Twitter contest. A wise tip: a Twitter contest should go beyond promoting; it should encompass your business plan and take it beyond what was intended. And make sure to follow-up your campaign! Gather analytics at the end and see what deemed successful and what completely flopped. Social media is all about learning and adapting.
  • A New Year means a new Apple product! There were iPad 2 rumors circulating every tech blog. Our go-to social media news source, Mashable, compiled a comprehensive guide detailing what they think is likely the next generation iPad. Our favorite rumor is the front-facing camera. Imagine the video chatting capabilities!
  • Lastly, how can we not mention Facebook? 2010 was a big year for Facebook. It beat out Google as the most-visited website in America. Facebook’s U.S. traffic grew by 55% in the last year and it’s not slowing down. Though we don’t want to admit it, we predict Facebook to BE the Internet in 2011.

Have a safe and happy New Year! We look forward to all the new social media changes in 2011. Bring them on!


Part of the BERKMAN crew - New Year's 2011

Just a few of the BERKMAN crew holding down the fort till the New Year.

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What Happened in Social Media This Week?

MySpace Renews Key Ad Deal with Google (via Mashable)

“Google and MySpace have signed a new multi-year search and advertising deal that means Google will continue to power MySpace search.” MySpace has switched from a social networking giant to an entertainment destination. Hopefully this new deal will get their traffic up.

Facebook Brings Facial Recognition to Photo Tagging (via Mashable)

The upgrade automatically suggests whom users should tag in photos based on facial recognition technology. “Tag Suggestions” will begin to roll out next week. Facebook will suggest the friend you should tag them with. To opt out of the Tag Suggestions, you can disable the “Suggest photos of me to friends” feature in your Privacy Settings.

YouTube Reveals New Homepage Design (via Mashable)

At first glance the new YouTube page doesn’t look that different. However, there are several changes to the user interface. The biggest difference is the “combined list,” which combines your subscription, friend activity, and recommendations. They’ve also personalized the YouTube watching experience. Videos can be deleted from your homepage and videos you’ve already watched will be grayed out. Also, videos you “Liked” or put as your Favorites will be more prominent.

Mark Zuckerberg Named TIME’s Person of the Year (via TIME Magazine)

Mark Zuckerberg announced his honorable appointment via Facebook status, “Being named as TIME Person of the Year is something that hundreds of millions of people want to use to make the world more open and connected. I’m happy to be part of that.”

New Website by Google Teaching Parents Technology (via PC Mag)

Want to teach your mom how to video chat? Or teach your dad how to change his screensaver? Well look no further because Google launched a new website: It provides assistance for those who are lacking basic tech knowledge in the form of instructional videos. The clever design is formatted like a check list.

Warning: Acai Berry Twitter Attack Spreading Like Wildfire (via Mashable)

A new Twitter attack advertising acai berries has hijacked thousands of Twitter accounts and turned them into spammers. Do not click on any link domains containing “Acai News”! This is one of the fastest-spreading attacks. If you’ve already clicked on a link, change your password and check your connections in your Settings. According to Twitter’s Director of Trust and Safety, this may be related to the recent attack on Gawker.