We recently aquired exciting new clients as well as a one-year contract extension with the SAFE 511 Mobile Call Box Program. Read our client announcement in today’s edition of the San Diego Daily Transcript! The article is also included below.

San Diego Daily Transcript

By Jada Thomas
Wednesday, January 27, 2010

San Diego PR agency BERKMAN recently announced a few new additions to its client roster, including Human Touch(r) massage chairs, Perfect Chair Recliners and wellness solutions and the Medical Rehabilitation & Kinematics Lab Inc. Additionally, the agency was awarded a one-year contract extension with the San Diego Service Authority for Freeway Emergencies’ (SAFE) 511 Mobile Call Box Program for the fourth year in a row.

As the PR and marketing partner for Human Touch, BERKMAN will be responsible for nationally positioning the company as the leader of massage and wellness solutions as well as supporting the company’s aggressive marketing and sales initiatives in the U.S. market. For more than 30 years, it has been promoting the benefits of incorporating massage therapy, proper posture and relaxation into our everyday lives.

Regarding the Medical Rehabilitation and Kinematics Lab, the agency is charged with creating a leadership position for the company as the top rehabilitation facility in San Diego as well as nationally; while also positioning founder and operator, Dr. Bradley A. Marcus, as a nationally recognized and leading osteopathic medical physician and rehabilitation specialist.

Aiming to increase awareness for SAFE and participation throughout San Diego County in the 511 Mobile Call Box Program, BERKMAN will be expanding its PR campaign through partnerships with the San Diego Padres, KUSI and more. Using the call box program, motorists driving on San Diego County freeways and highways are able to access roadside aid, including tow services, tire change or other necessary transfers to the California Highway Patrol, AAA and the Manufacturer Help Line by dialing 511 from their cell phone. Call boxes are still operational and available on San Diego freeways and state routes if a cell phone is not available.



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